Why You Should Use a Chatbot in Your Real Estate Business If you walked into my office 12 years ago and told me that real estate agents would need chatbots screening their leads online, I would have laughed in your face. Well, I probably would have asked if you needed an apartment in the East Village first, but you get the idea. Let us assume a visitor is looking to move into a new place or a potential seller is looking to sell their apartment. Roof works with your agents, your multiple listing service (MLS), and your CRM platform to ensure that your daily workflow remains as smooth as possible. […]